Sunday, September 22, 2013

A520.5.3.DQ_PALUGODCAROLYN


This blog is to compare and contrast the different concepts between the article “Empowerment: Rejuvenating a potent idea” by Russ Forrester (Forrester, 2000) and the writings of Whetten and Cameron on empowering and delegating (2011).  Both pieces of literature talk about empowerment and why companies began to incorporate empowerment strategies with their employees.  Forrester specifically addresses why empowerment efforts fail and how to make them successful while Whetten and Cameron give us an overall view of empowerment, its definition, history, different dimensions of empowerment, and ways to develop it.

Forrester begins his article by outlining what he calls the “six short circuits to empowerment” (2000).  These are explained as six common mistakes that are made when companies try to empower their employees.  The first mistake is that they precipitously try to implement power changes.  Power is handed down to subordinates too quickly which can cause upper-management to feel that they are losing control causing a sense of powerlessness.  Also, employees who adopt this new power, may not be prepared to accept it or may not have the proper training needed to manage it and therefore they also experience the same sensation of powerlessness.  The end result is an overall sense of loss of control on both sides .  Whetten and Cameron (2011) also address the need for sensitivity and patience when adopting new power changes because mangers who have a high need for power may feel a loss of power or credit for their success if power is taken from them abruptly.  They explain that you can incorporate empowerment strategies within a company without great amounts of self-sacrifice and where managers also feel they still are in control and working effectively.

The second mistake in trying to adopt new power changes is what Forrester calls “overreliance on a narrow psychological concept” (2000).  The most important concept here is to understand that there are many psychological factors involved when trying to empower employees.  Sometimes a company “narrows and oversimplifies the motivations involved” (Forrester, 2000, p. 3).  Feelings of self-efficacy and intrinsic task motivation are not enough.  You also have to consider how employees perceive their own power and learn how to alter the belief systems of employees so they can embrace their power.  Also, Forrester explains that the “by-product of the focus of empowerment as a psychological variable has been that real power gets short shrift” meaning that some organizations use tactics that focus more on convincing employees of the power they have then actually giving it to them.  These types of psychological tricks cause trust issues. Whetten and Cameron address this issue in there text by explaining that employees feel empowered when they have a sense of self-efficacy and confidence (2011).  Organizations can help alter their employee’s belief systems by adopting methods that help employees feel confident, competent and self-determined.  Also they discuss the consequences of not following through with promised power changes and how this causes trust and confidence issues that in the long run will hurt the morale of the employees and the company as well.

Another common error in empowerment endeavors is what Forrester describes as “negligence of the needs of power sharers” by the company (2000).  Companies need to keep in mind that power cannot be passed down without first reflecting on how this will affect the upper-management who will be losing some of these controls.  Managers feel that the security of their positions are threatened.  He also explains what he calls “subjective attributions” or preconceived expectations of other people’s abilities (2000). Most managers will feel that in order to get the best job done, they have to do it themselves. Whetten and Cameron (2011) also reflect this same concept of managers unwilling to pass on the responsibility to their employees because they feel that employees lack the training or determination to complete the task properly.  They consider this one of the inhibitors of empowerment (2011).

One of the last issues that Forrester discusses in his article is the distortions of accountability (2000).  He explains “the more power an employee has, the more accountability focuses unforgivingly on results produced.  The less the power, the more the emphasis tends to be on process and effort with forgiveness” (Forrester, 2000).  If power is shifted to subordinates then accountability should be shifted as well.  Whetten and Cameron talk about the ten proven principles of successful delegation.   They describe one of the oldest and most general rules of delegation which is to “match the amount of responsibility with the amount of authority provided” (2011, p. 468).  Power holders do not like being accountable for results when they don’t hold the control. This is a type of paternalistic management where upper management does not believe that employees have the strength or ability to deal with this type of responsibility. This reinforces a powerless image of the employee and therefore is not an effective form of empowerment.

Another aspect of Forrester’s article covers what he calls “6 channels to higher voltage empowerment” (2000).  In this portion of his writing he explains how to incorporate empowerment strategies effectively.  One parallel concept he shares with the writings of Whetten and Cameron is the importance of investing in employees by building their expertise and knowledge through training, education, mentoring, seminars, providing resources, and such things as allowing them to have opportunities to build better relationships with upper management, peers and clients (Forrester, 2000).  Whetten and Cameron describe some of these as the nine prescriptions for fostering empowerment such as fostering personal mastery experiences, modeling (role models and mentoring), providing support, providing information, providing resources and connecting to outcomes (2011). These parallel concepts describe the importance of giving employees more access and control of resources and funding, extending more decision making power and providing them with the necessary tools to succeed. 

Another key for successful empowerment strategies is to provide an environment where subordinates can succeed. Forrester talks about building up their own power slowly by creating individually tailored processes (2000).  This idea comes from the fact that empowerment strategies must be matched to the individual and not just a “one-size fits all” concept. Whetten and Cameron describe this as the small wins strategy, where upper-management provides small decision-making opportunities first, incrementing the job responsibilities and thus allowing employees to experience small accomplishments first.  This creates a sense of movement and success for the employee and also allows the management to still have a sense of control.

There are many other parallel views between Forrester’s article and our readings from the textbook of Whetten and Cameron.  Conceptually they share the same perspectives on how to make empowerment work effectively within an organization.

 

 
References


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